TITLE

Cyberspace invaders

AUTHOR(S)
Di Cesare, Chris
PUB. DATE
December 2005
SOURCE
Brand Strategy;Dec2005/Jan2006, Issue 198, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article explains why the Xbox brand used a "War of the Worlds"-style alternate reality game (ARG) to promote its "Halo 2," title. It discusses the decision of Xbox's director of global marketing to invest in an ARG where consumers would solve a puzzle online as well as in the "real world." The article highlights the marketing campaign created for "Halo 2."
ACCESSION #
19655189

 

Related Articles

  • Police! Freeze! Do You Accept Visa? Gruszkowska, Kasia // Newsweek (Pacific Edition);2/27/2006 (Pacific Edition), Vol. 147 Issue 9, p11 

    This article discusses videogame product advertising. Changing target markets for video games, mature audiences with above average schooling and income, have led many companies to pursue video games as a venue for advertisement. Industry executives see these opportunities for advertising as a...

  • Police! Freeze! Do You Accept Visa? Gruszkowska, Kasia // Newsweek (Atlantic Edition);2/27/2006 (Atlantic Edition), Vol. 147 Issue 9, p8 

    This article discusses videogame product advertising. Changing target markets for video games, mature audiences with above average schooling and income, have led many companies to pursue video games as a venue for advertisement. Industry executives see these opportunities for advertising as a...

  • Testing the Effects of Incidental Advertising Exposure in Online Gaming Environments. Acar, Adam; Coulter, Robin; Wang, Alex // Journal of Interactive Advertising;Autumn2007, Vol. 8 Issue 1, p1 

    This study addresses incidental advertising exposure effects in online games by manipulating both the location (low proximity versus high proximity) and the message content (visual versus verbal) of an incidental cue while participants' primary attention is diverted by playing an online game....

  • Ubisoft creates three mobile multimedia ad campaigns.  // New Media Age;11/17/2005, p2 

    The article reports on the mobile multimedia campaigns launched by games publisher Ubisoft in November 2005 for its three biggest upcoming games launches which include Peter Jackson's King Kong, Price of Persian: The Two Thrones and Tom Clancy's Ghost Recon Advanced Warfighter. The advertising...

  • Hooked on Fantasy. Mooney, Paul; Adams, Jonathan // Newsweek (Atlantic Edition);3/24/2003 (Atlantic Edition), Vol. 141 Issue 12, p45 

    An Internet cafe in Shanghai was the site for the China launch of EverQuest, Sony's fantasy role-playing computer game. This isn't China's first encounter with massively multiplayer online games--so called because thousands of people can interact in the same game at the same time. Firms from...

  • Hooked on Fantasy. Mooney, Paul; Adams, Jonathan // Newsweek (Pacific Edition);3/24/2003 (Pacific Edition), Vol. 141 Issue 12, p43 

    An Internet cafe in Shanghai was the site for the China launch of EverQuest, Sony's fantasy role-playing computer game. This isn't China's first encounter with massively multiplayer online games--so called because thousands of people can interact in the same game at the same time. Firms from...

  • Kinect: Disneyland Adventures. Wakelin, Milo; Smith, Alexander // Gay Times (09506101);Feb2012, Issue 402, p85 

    The article reviews the video game Kinect: Disneyland Adventures.

  • Web Surfers Can Get a Feel for Speed. Donohue, Steve // Multichannel News;4/12/2004, Vol. 25 Issue 15, p6 

    Reports on the racing game that can be played by Internet surfers at Speed Channel's Web site. Features of the video game; Aim of the advertising campaign; Remarks from Lindsay Gardner of Speed on the marketing campaign.

  • Guitar Hero! Rosen, Alan; Kae, Jason; Blumenthal, Joe; Huber, Paul; van Breen, Jack; Samuel, Dean; Pettinato, Morgan // Music Trades;Oct2008, Vol. 156 Issue 9, p56 

    The article offers information on the productivity of Guitar Hero, a series of music video games which is noted for its use of a plastic guitar-shaped peripheral to simulate the playing of music. It is reported that sales consistently go up 35% whenever Guitar Hero is featured by one...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics