Brands of the unexpected

Doonar, Joanna
December 2005
Brand Strategy;Dec2005/Jan2006, Issue 198, p24
Trade Publication
The article looks at the viral, experimental and unbranded marketing techniques that brands are using to create word-of-mouth among leading-edge consumers. It discusses how brands are finding new and unexpected ways to interact with consumers as the 30-second television advertisements decline. Examples of experimental and unbranded marketing campaigns are given.


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