The total beverage company

Lewis, Elen
December 2005
Brand Strategy;Dec2005/Jan2006, Issue 198, p18
Trade Publication
The article presents an interview with Coca-Cola Great Britain President Charlotte Oades about key market trends. She discusses Coca-Cola's efforts to nurture its core brands while bringing new products to the consumer and the company's future ambitions. Oades also talks about innovations from Coca-Cola in 2006.


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