TITLE

Oades: Coca-Cola's bashful boss

AUTHOR(S)
Lewis, Elen
PUB. DATE
December 2005
SOURCE
Brand Strategy;Dec2005/Jan2006, Issue 198, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Charlotte Oades, president of Coca-Cola Great Britain. It describes the personality of Oades. The article discusses the need for Oades to evolve the brand's reputation the public's concern about obesity rises. It highlights the management style of Oades and her vision for the company.
ACCESSION #
19655185

 

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