TITLE

Brand loyalty is all about the experience

AUTHOR(S)
Berschler, Hope
PUB. DATE
December 2005
SOURCE
Brand Strategy;Dec2005/Jan2006, Issue 198, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers how companies should target 45-60 year-old women. It discusses the need for marketers to think about lifestyles and relevancy rather than age. The article cites Dove's marketing campaign as an example on how to build long-term relationships between brands and consumers.
ACCESSION #
19655183

 

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