TITLE

Everything we do is test driven by you

AUTHOR(S)
Cuddeford Jones, Morag
PUB. DATE
December 2005
SOURCE
Brand Strategy;Dec2005/Jan2006, Issue 198, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the increasing number of brands that are encouraging a thorough test-drive before buying. Villeroy & Boch offers its customers a relaxing bubble bath in its showroom. The article describes the concept of "tryvertising," or the sampling of goods. It also discusses how "tryvertising" allows customers to test goods in a realistic environment.
ACCESSION #
19655182

 

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