Everything we do is test driven by you

Cuddeford Jones, Morag
December 2005
Brand Strategy;Dec2005/Jan2006, Issue 198, p12
Trade Publication
The article reports on the increasing number of brands that are encouraging a thorough test-drive before buying. Villeroy & Boch offers its customers a relaxing bubble bath in its showroom. The article describes the concept of "tryvertising," or the sampling of goods. It also discusses how "tryvertising" allows customers to test goods in a realistic environment.


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