December 2005
Brand Strategy;Dec2005/Jan2006, Issue 198, p11
Trade Publication
The article reports on the challenges facing the global mobile brand, Vodafone. It discusses the difficulties experienced by the company in acquiring new customers. It also comments on the need for the company to have a better strategy for emerging markets. The article highlights the remarks of a T-Mobile subscriber regarding mobile communication systems.


Related Articles

  • Broadband road test. Kidman, Angus // Australian PC User;Apr2007, Vol. 19 Issue 4, p40 

    The article focuses on wireless broadband communication systems. Wireless broadband is ideal for frequent travellers, or those who simply prefer its convenience. Also, mobile broadband has become faster, cheaper and more widely available. Third-generation data speeds have also improved, thanks...

  • BRAND MOT. Cuddeford Jones, Morag // Brand Strategy;Dec2005/Jan2006, Issue 198, p10 

    The article assesses the performance of global mobile brand Vodafone in 2005. It reports on the challenges facing the company in 2006, such as a saturated mobile market and increased regulatory pressure in Western Europe. The article discusses the need for Vodafone to get its act together and...

  • Vodafone's Citrix package offers faster mobile working over 3G. Savvas, Antony // Computer Weekly;7/6/2004, p18 

    Vodafone AG has introduced Citrix Corp.'s Metaframe thin-client software onto its recently launched 3G network to allow mobile workers to use high-bandwidth applications such as enterprise resource planning and customer relationship management. Although Metaframe mobile clients can be used on a...

  • Mobile disco. Brooks, Greg // New Media Age;2/9/2006, p18 

    The article comments on the use of mobile communication system by the British Ministry of Sound. The ministry launched an Ibiza promotion in summer 2004 to encourage people to use downloads. Once Ministry had proof of concept, Matt Dicks, head of media, found it easy to take the solution to...

  • Roaming overseas.  // Works Management;Oct2005, Vol. 58 Issue 10, p14 

    Reports on Vodafone AG's expansion of its travel program to business users. Launch of the Vodafone Passport for business mobile use abroad; Benefits of the service to business customers; Vodafone's offering of a hire service that allows customers to borrow mobiles for international use.

  • Base station planning isn't simple. Kinley, Harold // Mobile Radio Technology;Feb2004, Vol. 22 Issue 2, p30 

    Discusses the key factors to consider when planning and implementing a base station in the U.S. Need for the location to provide coverage of the desired area utilizing the available effective radiated power; Limiting factor in the range of a base station.

  • VERIZON WIRELESS EXPANDS 3G. Fitchard, Kevin // Telephony;9/27/2004, Vol. 245 Issue 18, p10 

    Reports on the launch of Verizon Wireless' third-generation wireless services across the United States. Aim to target mobile professionals and enterprise customers; Competition with AT&T Wireless.

  • Find the right spin for your article. Greengard, Samuel // Writer;Feb2005, Vol. 118 Issue 2, p13 

    This article presents approaches to writing about mobile and wireless technology. Informational story; Service piece; How-to article; Personality profile.

  • Winning With Wireless. Wallace, Bob // Telecommunications - Americas Edition;Nov2005, Vol. 39 Issue 13, p4 

    The article comments on how wireless, both fixed and mobile, is fast becoming core to the success of network operators and the bundles they are planning to deliver. A case in point is the ongoing efforts of cable providers to add wireless to their bundles. According to the author, making a...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics