Cuddeford Jones, Morag
December 2005
Brand Strategy;Dec2005/Jan2006, Issue 198, p10
Trade Publication
The article assesses the performance of global mobile brand Vodafone in 2005. It reports on the challenges facing the company in 2006, such as a saturated mobile market and increased regulatory pressure in Western Europe. The article discusses the need for Vodafone to get its act together and take a leadership position in all its markets.


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