TITLE

BRAND MOT

AUTHOR(S)
Cuddeford Jones, Morag
PUB. DATE
December 2005
SOURCE
Brand Strategy;Dec2005/Jan2006, Issue 198, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article assesses the performance of global mobile brand Vodafone in 2005. It reports on the challenges facing the company in 2006, such as a saturated mobile market and increased regulatory pressure in Western Europe. The article discusses the need for Vodafone to get its act together and take a leadership position in all its markets.
ACCESSION #
19655180

 

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