TITLE

Lush: ice dance baby

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
December 2005
SOURCE
Brand Strategy;Dec2005/Jan2006, Issue 198, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Lush's introduction of a humorous promotion in some stores in Europe. The company has created the character of the "Lushette Musical Ice Dancer," which will tour its outlets in Great Britain, Ireland and Paris, France. The article describes the marketing campaign which reflects Lush's offbeat branding philosophy.
ACCESSION #
19655178

 

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