Lush: ice dance baby

Mortimer, Ruth
December 2005
Brand Strategy;Dec2005/Jan2006, Issue 198, p8
Trade Publication
The article reports on Lush's introduction of a humorous promotion in some stores in Europe. The company has created the character of the "Lushette Musical Ice Dancer," which will tour its outlets in Great Britain, Ireland and Paris, France. The article describes the marketing campaign which reflects Lush's offbeat branding philosophy.


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