TITLE

A new philosophy

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
December 2005
SOURCE
Brand Strategy;Dec2005/Jan2006, Issue 198, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the need for marketers to develop techniques that cut through consumer apathy and boredom. It cites Stella Artois' virtual campaign, "He walks among us" as an example. The article also discusses various reports published within the issue, including one that highlights the research from the London School of Economics.
ACCESSION #
19655176

 

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