A new philosophy

Mortimer, Ruth
December 2005
Brand Strategy;Dec2005/Jan2006, Issue 198, p3
Trade Publication
The article comments on the need for marketers to develop techniques that cut through consumer apathy and boredom. It cites Stella Artois' virtual campaign, "He walks among us" as an example. The article also discusses various reports published within the issue, including one that highlights the research from the London School of Economics.


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