Micro for Mid-Tier

February 2006
Home Textiles Today;2/6/2006, Vol. 27 Issue 20, p4
Trade Publication
The article reports that Sharadha Terry Products Ltd. has introduced a mid-tier level for its upmarket MicroCotton brand of zero-twist bedding products in Coimbatore, India. Instead of the MicroCotton brand, the company will be branding the mid-price collection as Dew. The collection includes a seven sheet offerings and blankets which have a variety of woven textures.


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