Danger Mouse in clothing range

January 2006
Marketing (00253650);1/18/2006, p10
Trade Publication
This article reports that Danger Mouse, the iconic children's TV cartoon character from the 80s, is being revived ahead of a brand-licensing drive to coincide with next year's 25th anniversary of the series. Licence owner Fremantle Licensing Worldwide has granted TDP Textiles the rights to produce branded men's nightwear and underwear. Bravado International will produce Danger Mouse T-shirts and fashion tops. A new logo will be developed for use in the promotion and distribution of the branded products, many of which will begin to go on sale this spring.


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