TITLE

Danger Mouse in clothing range

PUB. DATE
January 2006
SOURCE
Marketing (00253650);1/18/2006, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Danger Mouse, the iconic children's TV cartoon character from the 80s, is being revived ahead of a brand-licensing drive to coincide with next year's 25th anniversary of the series. Licence owner Fremantle Licensing Worldwide has granted TDP Textiles the rights to produce branded men's nightwear and underwear. Bravado International will produce Danger Mouse T-shirts and fashion tops. A new logo will be developed for use in the promotion and distribution of the branded products, many of which will begin to go on sale this spring.
ACCESSION #
19644861

 

Related Articles

  • How to licence brands. McGrath, Diane // Brand Strategy;Feb2006, Issue 199, p30 

    The article offers step-by-step instructions on how to license brands. First, it is important that the product has a unique personality otherwise, it will simply get lost in retail environment. Second, the top management must see licensing as valuable brand-extension tool. Third, it is important...

  • Israeli affiliate to stop using Orange name in 24 months.  // Jewish Telegraphic Agency: 1922 to present;6/30/2015, p1 

    JERUSALEM (JTA) -- The French telecommunications giant Orange has signed an agreement with its Israeli affiliate that will allow the termination of their brand license agreement within two years.

  • 'Corporate brands' put licensing in spotlight. Petrecca, Laura; Snyder, Beth // Advertising Age;6/14/1999, Vol. 70 Issue 25, preceding p1 

    This article reports on the growth in corporate brand licensing deals in the U.S. as of June 1999. This reality is not lost on advertising agencies that consider themselves stewards of corporate brands. Leo Burnett Co., Young & Rubicam and McCann-Erickson Worldwide are all said to have explored...

  • Brands brighten pop technology. Scally, Robert // DSN Retailing Today;6/5/2000, Vol. 39 Issue 11, p54 

    Focuses on the opportunities provided by the combination of technology and branding for licensed consumer electronics. Electronic products that make use of licensing; Features and prices of the Yahoo! Cam digital camera and the Yahoo! HitClips Downloader personal music device; CE products...

  • Licenses Prospecting for Partners. Corral, Cecile B. // Home Textiles Today;6/18/2007, Vol. 28 Issue 15, p14 

    The article presents several prospective licensing partners for manufacturers and companies in the textile industry. The Beanstalk Group Inc. is seeking for partners to manufacture bedding and bath products inspired by the work of popular artist Andy Warhol. The Joester Loria Group is looking...

  • Top Retail Brands Reflect Opportunity. Lisanti, Tony // License! Global;Jul2010, Vol. 13 Issue 5, p7 

    The author reflects on The Top 20 Most Valuable Global Retail Brands report conducted by Kantar Retail and BrandZ, revealing opportunities for licensing executives to maximize marketing and promotions efforts. It notes that the report is a spin off version of the annual BrandZ study featured in...

  • A Storied Past: GLOBAL License! Davis, Nicole // License! Global;Feb2013, Vol. 16 Issue 1, p32 

    The article offers a look at some of the stories and trends that have given a particular form to brand licensing and "License! Global," the publication that has made a historical record of it, in celebration of the 15th year of the magazine in 2013. It says a delayed response to the film...

  • The madding crowd. Sloan, Carole // Home Textiles Today;6/14/2004, Vol. 25 Issue 40, p24 

    The name game continues unabated. The buzz over national brands versus private brands versus licensing of brands is at an all-time peak. And the annual licensing show last week in New York certainly didn't do much to temper the boil. If anything, it just created more of a dilemma for home...

  • Trevco Sportswear. George, Jim // Souvenirs, Gifts, & Novelties;May2008, Vol. 47 Issue 4, p180 

    The article provides information on Trevco Sportswear, a provider of licensed sportswear business. The company has T-shirt rights to several brands and it has introduced a wildlife collection that includes a number of designs. Trevco Sportswear offers customized name-drops and thousands of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics