TITLE

Tackling Customer Confusion

AUTHOR(S)
Brown, Karen
PUB. DATE
February 2006
SOURCE
Multichannel News;2/6/2006, Vol. 27 Issue 6, p29
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the move of ESPN Inc. to debut its cellular telephone television service targeting sports enthusiasts in the U.S. Challenge facing the company which a leader in TV sports broadcasting in marketing its cellular telephone service; Reason for the move of the company; Information on the price of the service.
ACCESSION #
19642671

 

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