Delivering Ads On Demand

Stump, Matt
February 2006
Multichannel News;2/6/2006, Vol. 27 Issue 6, p24
Focuses on the features added by Anystream Inc. to its video-on-demand software that will allow content producers to insert Nielsen Media Research audience measurement codes and cue tones for advertising slots into shows and video clips. Explanation that the features will make it easy for cable systems to rotate commercials into on-demand programming before they are delivered to customers; Comments from official of Anystream Inc.


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