Clout and Doubt

Stump, Matt
February 2006
Multichannel News;2/6/2006, Vol. 27 Issue 6, p20
Points out that fundamental changes to the relationship between content companies and service providers are starting to emerge as consumers in the U.S. increase their usage of all kinds of video screens from cellular telephones to iPods for all kinds of content. Advantages enjoyed by cable television operators brought about by the changes; Business status of Viacom Inc.; Operators must device novel advertising and business models to stay in the business.


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