Turner Puts On-Demand Ads On Right Track

Stump, Matt
February 2006
Multichannel News;2/6/2006, Vol. 27 Issue 6, p18
Focuses on the decision of Turner Broadcasting System Inc. to settle on an on-demand advertising model after years of trial and error. Explanation of the company that the model is best for consumers and advertisers; Statistics gathered by the company from its on-demand advertising model; Comments from officers of the company.


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