TITLE

Turner Puts On-Demand Ads On Right Track

AUTHOR(S)
Stump, Matt
PUB. DATE
February 2006
SOURCE
Multichannel News;2/6/2006, Vol. 27 Issue 6, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the decision of Turner Broadcasting System Inc. to settle on an on-demand advertising model after years of trial and error. Explanation of the company that the model is best for consumers and advertisers; Statistics gathered by the company from its on-demand advertising model; Comments from officers of the company.
ACCESSION #
19642108

 

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