Turner Puts On-Demand Ads On Right Track
- LOCAL CABLE AD SALES. Applebaum, Simon // Television Week;1/19/2004, Vol. 23 Issue 3, p22
Relates the strategic efforts of cable networks in the U.S. to raise more local and national spot advertising in 2004. Details of the advertisement package plan developed by Comcast Cable for local and statewide companies; Description of the "Kaboink! Club for Kids" launched by Time Warner...
- It's Not Cable, It's Sub TV? // CableFAX Daily;9/30/2005, Vol. 16 Issue 190, p2
The article reports that the TV Bureau of Advertising dropped the term cable programming and will use subscription television instead. Reason for the move is cited.
- The Role of Analysis in the Formation of Cable Television Regulatory Policy. Park, Rolla Edward // Policy Sciences;Mar1974, Vol. 5 Issue 1, p71
A summary of a panel discussion by seven participants in the Federal Communications Com- mission's cable television rulemaking. Analysis of the potential impact of cable on over-the-air broadcasting was a prominent part of the rulemaking; but did it make any difference in the outcome? The...
- Diversity as a Policy Goal: The Case of Television. Brunner, Ronald D.; Chen, Kan // Policy Sciences;Jun1978, Vol. 9 Issue 3, p317
Diversity in communications is most appropriately understood as a free flow of ideas. In order to implement diversity, a comprehensive model of the communication process must be used for policy research, so that the various participants in the process can be properly restrained from abridging...
- 18 DAYS TO CABLECARD: HOW MANY? Ellis, Leslie // Multichannel News;6/14/2004, Vol. 25 Issue 24, p52
Comments on the lack of exact data on the market demand for CableCARD, cards for people who want a premium/scrambled video service on their digital cable-ready television (TV). Significance of knowing the exact number of cable cards that will be needed; Companies that are readying digital TV...
- Segmenting the Cable Audience By Reason for Subscribing. Umphrey, Don // Journalism Quarterly;Winter88, Vol. 65 Issue 4, p972
Examines the reason of cable audience for subscribing to cable television in the U.S. Samples used in the study; Selection of better reception as the main reason for the subscription; Percentage of audiences who choose greater program selection and more movies as their reason for subscribing to...
- CNBC hopes ads boost visibility of cable network. Fahey, Alison // Advertising Age;10/7/1991, Vol. 62 Issue 43, p24
Reports on the consumer campaign launched by CNBC to build awareness for the cable network following its acquisition of Financial News Network in 1991. Focus of the campaign; Shows featured in the campaign; Initiatives launched in support for the campaign.
- Cablers don't get much respect from advertisers. Dempsey, John // Variety;3/28/2005, Vol. 398 Issue 6, p18
Focuses on the challenges facing U.S. cable television networks in dealing with television advertisers. Percentage of advertising revenues gained by advertising-supported cable in primetime season; Reasons of advertisers for investing in broadcast television other than cable networks.
- Marketing. // CableFAX Daily;9/30/2005, Vol. 16 Issue 190, p3
The article reports on the off-air branding campaign to be launched by cable network Food in October 2005. Aim of the campaign is cited. Forms in which the campaign will appear are reported.