NBC U's Olympic Game Plan
- Local Heroes Key In Olympic Effort. Haugsted, Linda // Multichannel News;6/16/2008, Vol. 29 Issue 24, p30
The article reports on the plan of NBC Universal to boost local advertising sales for the Olympic Olympics in 20 markets by providing affiliates with promotional spots featuring participants from their area. Other components of NBC's multitiered promotional strategy are high-definition...
- Will NBC U get fried in Greece? Guider, Elizabeth // Variety;7/19/2004, Vol. 395 Issue 9, p8
Reports on the effort by NBC Universal to focus its promotions on a quartet of likely U.S. medal winners and to put emphasis on the coolness of watching the 2004 Olympics to attract the 18-34-year-old viewers. Rationale behind the effort; Challenges faced by NBC Universal in its effort;...
- Athletes keep doping, but the backdrop stays clean. Douglas, Torin // Marketing Week;8/26/2004, Vol. 27 Issue 35, p19
Reports on the media coverage of Great Britain on the 2004 Greece Olympics. Absence of advertisements on the live broadcast coverage of the games; Consideration of the Olympics as logo-free; Presentation of companies who have paid millions just to link their names to the Olympic ring.
- NBC Cracks Window For Olympic Ad Sales. Forkan, Jim // Multichannel News;5/28/2001, Vol. 22 Issue 22, p10
Reports the advertising campaign of television network NBC and NBC Cable Networks for the 2002 Winter Olympics in Salt Lake City, Utah. Coverage of the Olympic hockey tournament by CNBC; Distribution of ad-sales kit.
- Goal! NBCU Bets $250M on Soccer. SZALAI, GEORG // Hollywood Reporter;11/9/2012, Issue 39, p22
The article reports on the plan of NBC Universal Inc. in paying $250 million for covering England's Premiere League way from its competitors Fox Broadcasting Co. and ESPN.
- NBC plans Olympic-size test of digital limits. REY, JASON DEL // Advertising Age;5/7/2012, Vol. 83 Issue 19, p6
The article examines the plans of television broadcasting firm NBC Sports, a division of NBC Universal, for Webcasting of the 2012 Olympic Games in London, England. The decision of NBC Sports executive Mark Lazarus to make live Webcasts of all Olympic competitions is examined. It is noted this...
- Revved up over what's on the box. // Autosport;8/22/2013, p101
A personal narrative is presented which explores the author's experience of buying a smart television (TV) with a BT Sport subscription.
- Ratings. // CableFAX Daily;9/12/2005, Vol. 16 Issue 176, p2
Reports on the ratings posted by the USA cable television network's coverage of the initial 11 days of the U.S. Open in 2005.
- Picture-Perfect. Wilner, Barry // Football Digest;Dec2003, Vol. 33 Issue 4, p42
Focuses on television broadcasting of football in the U.S.