TITLE

Braced for Success

AUTHOR(S)
Suppes, Lesley
PUB. DATE
January 2006
SOURCE
SGB;Jan2006, Vol. 39 Issue 1, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on protective sports medicine devices. Sports medicine does not suffer much from cost pressures, unlike many other sporting goods categories. Consumers are more interested in purchasing quality sports medicine products, no matter the price point. A statement from Bob McDavid, president of McDavid is presented.
ACCESSION #
19639995

 

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