Braced for Success

Suppes, Lesley
January 2006
SGB;Jan2006, Vol. 39 Issue 1, p36
Trade Publication
The article focuses on protective sports medicine devices. Sports medicine does not suffer much from cost pressures, unlike many other sporting goods categories. Consumers are more interested in purchasing quality sports medicine products, no matter the price point. A statement from Bob McDavid, president of McDavid is presented.


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