Environmental scanning practices and export performance in international marketing: A study of

Ogunmokun, Gabriel O.; Ng, Simone
March 1999
International Journal of Management;Mar1999, Vol. 16 Issue 1, p9
Academic Journal
Studies differences between organizations in Australia with high and low levels of performance with regard to their environmental scanning practices. Data on structure and market search policy; Data on frequency of foreign market visits; Data on types of market information collected; Data on sources used for market information collection.


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