TITLE

Environmental scanning practices and export performance in international marketing: A study of

AUTHOR(S)
Ogunmokun, Gabriel O.; Ng, Simone
PUB. DATE
March 1999
SOURCE
International Journal of Management;Mar1999, Vol. 16 Issue 1, p9
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Studies differences between organizations in Australia with high and low levels of performance with regard to their environmental scanning practices. Data on structure and market search policy; Data on frequency of foreign market visits; Data on types of market information collected; Data on sources used for market information collection.
ACCESSION #
1963058

 

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