Toyota mines marketing gems

June 1999
Automotive News;6/14/1999, Vol. 73 Issue 5824, p2
Trade Publication
Presents a news update about the automobile industry in the United States as of June 14, 1999. Includes Toyota Motor Sales U.S.A. Inc.'s marketing input from students competing in trade group American Advertising Federation's annual collegiate contest; Dealers' difficulty of accepting Oldsmobile's product focus; Lincoln's launch of position as an American luxury brand.


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