TITLE

Toyota mines marketing gems

PUB. DATE
June 1999
SOURCE
Automotive News;6/14/1999, Vol. 73 Issue 5824, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a news update about the automobile industry in the United States as of June 14, 1999. Includes Toyota Motor Sales U.S.A. Inc.'s marketing input from students competing in trade group American Advertising Federation's annual collegiate contest; Dealers' difficulty of accepting Oldsmobile's product focus; Lincoln's launch of position as an American luxury brand.
ACCESSION #
1960122

 

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