TITLE

Have product, will advertise

AUTHOR(S)
Rechtin, Mark
PUB. DATE
June 1999
SOURCE
Automotive News;6/7/1999, Vol. 73 Issue 5823, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Nissan Motor Corp.'s advertising strategies for its Xterra and Maxima automobiles. Budget; Target market; Creative developers; Theme.
ACCESSION #
1960067

 

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