Healthcare agency Cline Davis opens N.J. satellite office

Goetzl, David
June 1999
Advertising Age;6/21/1999, Vol. 70 Issue 26, p50
Trade Publication
This article reports on the decision of healthcare agency Cline, Davis & Mann to open a satellite office in Princeton, New Jersey as of June 21, 1999 to give closer attention to a handful of marketers the agency feared could get lost in the mix of larger accounts. The Princeton office will focus on Bristol-Myers Squibb Co., American Home Products Corp.'s Wyeth-Ayerst division, Avanir Pharmaceuticals and Johnson & Johnson, all located nearby. The agency handles smaller pieces of business for those clients. The move frees the larger New York office now to focus on Pfizer's Viagra and the professional account of Warner-Lambert Co.'s Lipitor.


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