TITLE

Coke taps Publicis to stanch crisis

AUTHOR(S)
Slater, Jeremy; Wentz, Laurel
PUB. DATE
June 1999
SOURCE
Advertising Age;6/21/1999, Vol. 70 Issue 26, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that in an effort to address a tidal wave of bad publicity over tainted cans of Coke, Coca-Cola Co. appointed Publicis to spearhead crisis communications as of June 21, 1999. Both France and Belgium pulled various Coca-Cola brands off supermarket shelves following complaints that 200 people became nauseous and dizzy after drinking Coke products. The contamination scare underscores the challenges facing marketers as they build global brands. Publicis Chairman Maurice Levy is experienced at crisis management.
ACCESSION #
1959781

 

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