Coke taps Publicis to stanch crisis

Slater, Jeremy; Wentz, Laurel
June 1999
Advertising Age;6/21/1999, Vol. 70 Issue 26, p50
Trade Publication
This article reports that in an effort to address a tidal wave of bad publicity over tainted cans of Coke, Coca-Cola Co. appointed Publicis to spearhead crisis communications as of June 21, 1999. Both France and Belgium pulled various Coca-Cola brands off supermarket shelves following complaints that 200 people became nauseous and dizzy after drinking Coke products. The contamination scare underscores the challenges facing marketers as they build global brands. Publicis Chairman Maurice Levy is experienced at crisis management.


Related Articles

  • MAURICE LEVY'S AMERICAN DREAM. O'Leary, Noreen // Adweek Midwest Edition;04/03/2000, Vol. 41 Issue 14, p32 

    Features Maurice Levy, president of Publicis advertising agency in Paris, France. Accomplishments and achievements of Levy in the advertising agency; Changes in the management structure of the agency; His career background. INSET: FOUNDING FATHER.

  • Sides mobilize in fight over TN-Bozell deal. Tilles, Daniel,; Hume, Scott, // Adweek New England Edition;12/01/97, Vol. 34 Issue 48, p8 

    Focuses on Publicis chief executive officer Maurice Levy's plan to acquire True North Communications or Bozell Jacobs Kenyon & Eckhardt. Levy's reaction on the issue.

  • Diary: Move into pharma.  // Campaign;5/8/2015, p54 

    The article reports on advertising and public relations firm Publicis Groupe SA chief executive officer Maurice Levy's recognition of its Baker Street branch in London, England as well as their development of drugstore.

  • Publicis' Levy still wants U.S. shop. Crumley, Bruce // Advertising Age;1/12/1998, Vol. 69 Issue 2, p41 

    Reports that Publicis SA Chairman Maurice Levy is interested in acquiring an advertising agency in the United States. Efforts to takeover the True North Communications; Comments of Levy; Acquisitions involving SMW of Toronto.

  • Publicis president makes no apologies for ambition. Crumley, Bruce; Petrecca, Laura // Advertising Age International;Jan1998, p4 

    Reports on Publicis Communication president Maurice Levy's plan to purchase a United States agency to increase the company's U.S. billing by the year 2000. Failure of Levy at a tender offer for True North Communications in Chicago, Illinois; Levy's efforts to build up the company as an expert...

  • Publicis tells folk tale for Coca-Cola's Russian debut.  // Campaign;02/27/98, Issue 9, p7 

    Announces that Publicis agency in London have produced a series of commercials for Coca-Cola to run nationally on Russian television. Where the commercials are filmed; Number of commercials that will be aired; How the commercials will be shot.

  • European Coke to Publicis. Crumley, Bruce // Advertising Age;7/10/1995, Vol. 66 Issue 27, p8 

    Examines the implications of the Coca-Cola Co.'s move to entrust its European Coke brand account to Publicis, the advertising firm. Publicis's winning of global budgets for Caffeine-free Diet Coke and Caffeine-free Coke Light based on group's performance.

  • Publicis to unveil Coke work in Spain.  // Adweek Western Edition;11/27/95, Vol. 45 Issue 48, p12 

    Reports on Paris, France-based Publicis' advertising campaign for Coca-Cola.

  • In Europe, flagship Coke awarded to Publicis in setback for McCann. Tiles, Daniel; Archer, Belinda // Adweek Western Edition;7/10/95, Vol. 45 Issue 28, p3 

    Reports that advertising agency Publicis Conseil will assume local market creative and account service duties for Coca-Cola's European unit. Publicis' adaption of advertising campaigns from the client's main agency Creative Artists Agency; Publicis' plans to provide advertising and promotions...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics