TITLE

AAF survey: Ad importance flat

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
June 1999
SOURCE
Advertising Age;6/21/1999, Vol. 70 Issue 26, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports the findings of a survey released by the American Advertising Federation as of June 1999 regarding the attitudes of executives toward advertising. According to the survey of 1,836 executives, just 43% believe advertising's importance will accelerate, although seven in 10 executives believe the pace of change is quickening. The survey said 87% of the executives do believe advertising is a long-term investment, and 83% say it provides a competitive edge. The executives said they will allocate more money to advertising in the future, but mostly to targeted vehicles.
ACCESSION #
1959779

 

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