TITLE

New home at Fannie Mae beckons Taco Bell's Hill

AUTHOR(S)
Kramer, Louise
PUB. DATE
June 1999
SOURCE
Advertising Age;6/21/1999, Vol. 70 Issue 26, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Vada Hill, senior vice president of marketing for Federal National Mortgage Association, the U.S. government-chartered financing company for home mortgages. Hill is the man who helped transform a spunky Chihuahua into a fast-food icon. He is also trading a $200 million media budget at Taco Bell Corp. for what is primarily a business-to-business marketer with no strong history of advertising. Hill's hobby is politics and he said he has been handed a chance to market part of the U.S. dream--home ownership to the middle class.
ACCESSION #
1959770

 

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