New home at Fannie Mae beckons Taco Bell's Hill

Kramer, Louise
June 1999
Advertising Age;6/21/1999, Vol. 70 Issue 26, p30
Trade Publication
This article profiles Vada Hill, senior vice president of marketing for Federal National Mortgage Association, the U.S. government-chartered financing company for home mortgages. Hill is the man who helped transform a spunky Chihuahua into a fast-food icon. He is also trading a $200 million media budget at Taco Bell Corp. for what is primarily a business-to-business marketer with no strong history of advertising. Hill's hobby is politics and he said he has been handed a chance to market part of the U.S. dream--home ownership to the middle class.


Related Articles

  • Taco Bell Marketer May Teach Fannie Mae New Tricks. HABAL, HALA // American Banker;6/7/1999, Vol. 164 Issue 107, p8 

    Reports on the recruitment of Taco Bell marketing executive, Vada Hill by Federal National Mortgage Association (Fannie Mae) to develop marketing programs to improve customer relations. Details of Hill's responsibilities at Fannie Mae; Details of the customer relations program planned at Fannie...

  • Taco Bell's hot chihuahua to keep on yapping after ad chief Hill says 'Yo quiero Fannie Mae'. Spector, Amy // Nation's Restaurant News;06/14/99, Vol. 33 Issue 24, p1 

    Reports on the resignation of Vada Hill as chief marketing officer of Taco Bell Corp. to join the Federal National Mortgage Association (Fannie Mae). Hill's reputation for creating a chihuahua dog mascot for the company's advertisements; Reasons given for accepting a position at Fannie Mae.

  • "ANYONE WHO HAS ONLY HAD.  // Marketing News;Jan2015, Vol. 49 Issue 1, p64 

    An interview with marketing veteran Vada Hill is presented. When asked about marketing consumer products, Hill mentioned that being able to work in different industries has taught him to launch campaigns that are decent and have been outcomes of having disciplined and strategic thinking. He also...

  • Power 50. Kramer, Louise // Advertising Age;10/5/1998, Vol. 69 Issue 40, special section pS1 

    Begins a series of articles profiling the top 50 advertising executives in `Advertising Age's' fourth annual Power 50. Top executives at fast-food chains; Vada Hill of Taco Bell Corp.; James Watkins of Burger King; Donald Calhoon of Wendy's International; Contributions of each.

  • APPOINTMENTS.  // Brand Strategy;Sep2002, Issue 163, p5 

    Reports on developments related to advertising and marketing executives in Great Britain as of September 2002. Appointment of Nicholas Baddour as head of global advertising at apparel company Adidas; Appointment of Niclas Friese-Greene as head of European marketing at video game company...

  • ON THE CAMPAIGN COUCH…WITH JB.  // Campaign;9/13/2002, Issue 36, p16 

    Presents a question and answer advisory on the dilemma faced by advertising and marketing executives in Great Britain. Use of controversial advertising to promote oneself; Information on the process of pitching for advertising agencies; Details the experience on promotion interviews in a company.

  • MOVERS.  // Marketing (00253650);4/12/2001, p70 

    Reports on developments concerning marketing and advertising executives, compiled as of April 12, 2001. Appointment of John Spiers as vice president of global marketing at Cramer Systems; Appointment of Paul Prowse as marketing manager for Specially Selected Scotch Beef; Recruitment of Julie...

  • MOVERS.  // Marketing (00253650);1/27/2000, p66 

    Reports on developments related to marketing and advertising executives in Great Britain as of January 27, 2000. Promotion of Jill Marshall to managing director of the graphics business at Design Bridge; Appointment of Karen Jones to the new business director position of Alcone Marketing Group;...

  • Other Moves.  // Brandweek;10/7/2002, Vol. 43 Issue 36, p26 

    Focuses on the selection and promotion of marketing and advertising executives in the U.S. as of October 2002.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics