Blending the media mix

June 1999
Advertising Age;6/21/1999, Vol. 70 Issue 26, p20
Trade Publication
This article reports on the promotion of Renee Hill to vice president of client services at Williams Direct in June 1999. The company expects Hill to grow its financial services category even further. As director of client services, she acted as an advocate inside the agency for clients and helped identify the most efficient direct marketing mix of television, radio, Internet and print.


Related Articles

  • How Long Will Women Have to Wait?  // U.S. Banker;Jan2003, Vol. 113 Issue 1, p36 

    Focuses on the lack of women in management positions in the financial service industry. Ratio of men and women working in commercial banks and savings firms; Chances for women to attain managerial positions; Contributions of women executives to the success of financial companies.

  • Accepting the challenge to become top management. CALIENDO, MELINDA // njbiz;8/15/2011, Vol. 24 Issue 33, p19 

    The article deals with the under-representation of women in the top management of financial companies, and suggests ways for women to advance to high-level positions.

  • Glass ceiling as tough as ti was 10 years ago. Mahony, Chris // People Management;10/12/2000, Vol. 6 Issue 20, p13 

    Deals with the success of female directors in British blue-chip firms in reaching executive post but have a hard time in staying there. Theories behind the trend; Statements from observers and analysts.

  • 4 TOP TEAMS.  // American Banker Magazine;Oct2013, Vol. 123 Issue 10, p93 

    The article presents an introduction to a section of articles on the top four executive teams in the financial industry, where women are having a measurable impact on performance of the team.

  • Mellon Promotes Graham To Regional President, Private Wealth Management.  // Money Management Executive;8/15/2005, Vol. 13 Issue 32, p4 

    Reports on the promotion of Vicary M. Graham as regional president of the private wealth management group of Mellon Financial in Massachusetts. Career background; Responsibilities of Graham.

  • A Next step: More women Running Business Lines. Rehm, Barbara A. // U.S. Banker;Oct2010, Vol. 120 Issue 10, p16 

    In this article, the author discusses the increasing role of women in executive positions in financial services. The author says that women must engage in line jobs, and states that successful women in financial services should provide tips for younger women. She notes that women have dominated...

  • News Flash. McNabb, William // Money Management Executive;12/14/2009, Vol. 17 Issue 48, p3 

    The article offers news briefs related to the financial services industry in the U.S., including the appointment of Vanguard president and chief executive officer (CEO) F. William McNabb III as chairman of the company, the move of Putnam Investments to lay off 104 jobs and the announcement of...

  • A Narrow View of Call Centers. MacIntyre, John // ABA Bank Marketing;Apr2002, Vol. 34 Issue 3, p60 

    Presents statistics about marketing and financial services in the U.S. as of April 2002. Percentage of women executive managers in commercial banks; Percentage of debit or ATM card fraud victims; Percentage of U.S. citizens who were not aware that banks sell corporate bonds.

  • Quotas are coming for City high flyers...  // People Management;Sep2013, p6 

    The article discusses a European Union directive known as Capital Requirements Directive (CRD) IV which will require the financial industry to outline a diversity strategy regarding boardroom appointments with nomination committees to decide on a target for the representation of the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics