House kills violence labeling

Teinowitz, Ira
June 1999
Advertising Age;6/21/1999, Vol. 70 Issue 26, p10
Trade Publication
This article reports on the decision of the U.S. House of Representatives to drop amendments to the juvenile justice bill that would have required labeling on movies, videos, videogames and advertisements in the U.S. in 1999. It also cancelled another amendment that would have limited the sale of violent content to minors. But the House approved an amendment for a joint study by the U.S. Federal Trade Commission and the U.S. attorney general on the marketing practices of the firearms industry in regard to children. Meanwhile, advertising groups were still noting that the rejected violence labeling amendment was a version of legislation being offered by Senators John McCain (R.-Arizona) and Joseph Lieberman (D.-Connecticut).


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