Budget picks Freeman, after squeezing others

Chura, Hillary; Petrecca, Laura; Guilford, Dave
June 1999
Advertising Age;6/21/1999, Vol. 70 Issue 26, p6
Trade Publication
This article reports on the selection of Cliff Freeman & Partners by Budget Rent A Car to handle its advertising account in 1999. The review held by the company ended with the $45 million account landing at Cliff Freeman, after a pitch that included GSD&M, Fallon McElligott and Publicis & Hal Riney. All believed they were the front-runner at some point near the end of the review. While the story varied between Budget and advertising agencies, the company was putting the squeeze on compensation. According to one agency executives, although Budget wanted a campaign up and running by August or September 1999, its request for proposals said payment would be deferred until 2000.


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