Sheraton campaign is first task for DDB

Petrecca, Laura; Gotezl, David
June 1999
Advertising Age;6/21/1999, Vol. 70 Issue 26, p4
Trade Publication
This article reports on creative responsibilities won by DDB Worldwide for the advertising campaigns of Sheraton Hotels & Resorts and the Starwood Preferred Guests lodging chains in 2005. Meanwhile, its Optimum Media division received $65 to $80 million in media buying for all of Starwood's brands. The $35 million-plus global effort will include television, print and radio campaigns. According Keith Ferazzi, chief marketing officer, he wanted different campaigns that will also drive revenues and a creative strategy that would establish real emotion around the brand. Ferazzi joined Starwood while the review was already in process. Creative duties for other Starwood entities remain with their current agencies.


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