Time Warner installs digital chief

Kerwin, Ann Marie; Ross, Chuck
June 1999
Advertising Age;6/21/1999, Vol. 70 Issue 26, p4
Trade Publication
This article reports on the appointment of Richard Bressler as chairman and CEO of Time Warner Digital Media in 1999. Gerald Levin, chairman and CEO of Time Warner, has targeted Digital Media as the next growth engine of the company. Bressler is charged with focusing the diverse digital interests of cable, music, video and magazine divisions into a structure that can best position Time Warner for a future where digital-based businesses, the Internet and cable meld. His duties include overseeing the investment of the company in online business Road Runner, the expansion of the online music-selling business of Columbia House and e-commerce as well as digital cable, digital music and digital video disc.


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