Turner, McCann ink $50 million global ad pact

Ross, Chuck
June 1999
Advertising Age;6/21/1999, Vol. 70 Issue 26, p2
Trade Publication
This article reports on the sales deal signed by Turner Broadcasting Sales with McCann-Erickson Worldwide in 1999. Turner Broadcasting has entered into a $40 to $50 million sales deal with McCann. The package encompasses close to 20 McCann clients and Turner's CNN, CNN International, Cartoon Network, Superstation TBS and TNT. According to Steve Heyer, president of Turner, and Bill Cella, executive vice president of broadcast and programming at McCann, the primary reason this deal was completed is that they had full authority to ink it. Both executives agreed the deal is more about moving forward in a partner relationship than it is about just buying commercial time.


Related Articles

  • Bill Cella. Snyder, Beth // Advertising Age;9/13/1999, Vol. 70 Issue 38, special section ps18 

    Features Bill Cella, executive vice president for broadcast and programming at New York-based advertising agency McCann-Erickson Worldwide. Career background; Achievements.

  • Net access device extends Motorola's consumer push. Elkin, Tobi // Advertising Age;3/20/2000, Vol. 71 Issue 12, p6 

    This article focuses on the launch of a mobile Internet access device by Motorola Inc. during ABC network's March 26, 2000 Academy Awards broadcast through its Web W/O Wires campaign from McCann-Erickson Worldwide in New York City. The spot follows the company's Super Bowl appearance when it...

  • Heyer steering Turner into marketing alliances. Ross, Chuck // Advertising Age;4/22/1996, Vol. 67 Issue 17, p53 

    The article reports that just 20 months after being named president of Turner Broadcast Sales, Steve Heyer has been given the additional responsibility of supervising all of Turner Broadcast System operations in Europe. His new duties will also put him in search of strategic alliances in Europe...

  • CNN makes move into print. Mandese, Joe // Advertising Age;5/31/93, Vol. 64 Issue 23, p4 

    This article reports on the plan of Cable News Network to venture into publication business as of May 1993. In September, Turner Broadcasting Sales will take over sales and marketing of Washington-based States News Service's newsletter, The Latest News, which will be renamed The CNN/Latest News....

  • McCann adds creatives. Kim, Hank; McMains, Andrew // Adweek Eastern Edition;8/31/1998, Vol. 39 Issue 35, p6 

    Reports that McCann-Erickson in New York City, New York, has hired three staffers to help on accounts such as MasterCard, Gateway, and Marriott. Chris Van Oosterhout's recruitment for the MasterCard business; Sherry Pollack as senior creative director; Lisa Mirchin's recruitment for the Ferrero...

  • Why McCanns chose Holland. Yates, Karen // Campaign;07/04/97, Issue 27, p10 

    Reveals the reasons behind McCann-Erickson's selection of Amsterdam, Holland for the launching of an additional advertising agency. Absence of competition in the area; Saturation of creative talents in Scandinavia; Establishment of a `virtual' agency in Amsterdam for French companies to entrust...

  • McCanns searches for merger partner to boost Scots shop.  // Campaign;07/11/97, Issue 28, p2 

    Reports on McCann-Erickson Worldwide's search for a merger partner to bolster its Scottish agency. Company's loss of the Theakston beer account.

  • McCanns launches shop to expand its healthcare offering.  // Campaign;07/11/97, Issue 28, p6 

    Reports on McCann-Erickson's plan to launch a specialist agency in London, England to help build its healthcare business in the United Kingdom and across Europe.

  • What I wear.  // Adweek Western Edition;09/29/97, Vol. 47 Issue 39, p23 

    Profiles MacCann-Erickson director of account planning, Ed Cotton. Information on the type of clothes he wears; Who they are designed by; Views of Cotton.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics