TITLE

Turner, McCann ink $50 million global ad pact

AUTHOR(S)
Ross, Chuck
PUB. DATE
June 1999
SOURCE
Advertising Age;6/21/1999, Vol. 70 Issue 26, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the sales deal signed by Turner Broadcasting Sales with McCann-Erickson Worldwide in 1999. Turner Broadcasting has entered into a $40 to $50 million sales deal with McCann. The package encompasses close to 20 McCann clients and Turner's CNN, CNN International, Cartoon Network, Superstation TBS and TNT. According to Steve Heyer, president of Turner, and Bill Cella, executive vice president of broadcast and programming at McCann, the primary reason this deal was completed is that they had full authority to ink it. Both executives agreed the deal is more about moving forward in a partner relationship than it is about just buying commercial time.
ACCESSION #
1959736

 

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