Disney eyes pooled sports ad sales

Friedman, Wayne; Ross, Chuck
June 1999
Advertising Age;6/21/1999, Vol. 70 Issue 26, p1
Trade Publication
This article reports on the plan of Walt Disney Co. to combine its ABC Sports and ESPN advertising sales units in 1999. Network and agency sports specialists were discussing a short list of names of candidates believed in the running to head it. Some network insiders speculate that in the future, Disney will combine all of its advertising sales functions. According to a statement issued by ABC, within the Walt Disney Co. family of media assets, they are exploring a variety of ways to better meet the needs of their clients. Sales integration is just one area they are looking into. The talk of the ABC Sports/ESPN combination comes as the network finally comes out with its pricing for Super Bowl XXXIV in January 2000.


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