TITLE

Ideas rule at Cannes

AUTHOR(S)
Garfield, Bob
PUB. DATE
June 1999
SOURCE
Advertising Age;6/21/1999, Vol. 70 Issue 26, preceding p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the entries to the 1999 International Advertising Festival in Cannes, France. In the alcoholic beverages category, a magnificent vignette about an aging swimmer for Guinness stout and a hilarious story for Brahma beer about deathbed confessions may well take Lions, but the gold will go to a Heineken spot. The premise: cafe waiters poising and scrambling like tennis ballboys to remove Heineken empties. The three best car entries barely show moving cars. One pair of spots for Volkswagen depicts Lupo minicar drivers stymied by traffic and parallel parking because the car feels bigger than it is. In a Volvo spot, the car is the last-second payoff in a simple love story between man and dog; a bachelor ditches his sexy ragtop for the doggy comfort of a Volvo wagon. And an Audi ad similarly introduces its product in the last instant, when it breaks up a lifelong romance between a man and the Harley-Davidson of his dreams.
ACCESSION #
1959731

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics