TITLE

Color Sense

AUTHOR(S)
Mulcahy, Anne
PUB. DATE
January 2006
SOURCE
Leadership Excellence Essentials;Jan2006, Vol. 23 Issue 1, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article emphasizes the significance of color innovation in every aspects of business. Color can transform businesses. It can help companies gain a strong market position and customer base. Companies need to integrate color in every aspects of their business. One company that recognized the significance of color in business is Xerox Corp. The company has launched its so-called color strategy: Color Everywhere.
ACCESSION #
19593752

 

Related Articles

  • Legal update. Playle, Sarah; Hodson, Sarah // Journal of Brand Management;Sep2003, Vol. 11 Issue 1, p75 

    Reports on the option of registering colors as trade marks in Great Britain and in Europe. Definition of color marks; Procedure in registering a color; Demonstration of factual distinctiveness; Color registration efforts by Robert McBride and Colgate Palmolive in Great Britain; Assessment of...

  • Xerox keeps brand top of mind with 'e-zine'. Bannan, Karin J. // B to B;8/11/2008, Vol. 93 Issue 11, p31 

    The article reports on the effort of Xerox Corp. to rebrand itself by introducing a new corporate logo as well as a revamped look and feel for all its marketing communication materials. According to Edward Gala, Xerox's VP-corporate marketing services, the effort was a bid to increase awareness...

  • Bringing some colour to Xerox users.  // Campaign;11/24/2006, Issue 47, p15 

    The article presents information on the strategic planning of Xerox Corp. to reposition itself in the color copying machine market. To achieve this target, Xerox shook hands with Mediaedge:cia to re-energize the brand and establish it as the leader in color business in Europe. A communications...

  • The Color of Money. Parpis, Eleftheria // Brandweek;4/26/2010, Vol. 51 Issue 17, p18 

    The article focuses on the psychological appeal of bright colors in regard to marketing to children. Research on the attraction and awareness that children have towards colors is examined. Article topics include color preferences based on gender, and how preferences based on gender are a...

  • Markets Weak Ahead of US Holiday.  // High Yield Report;7/08/2002, Vol. 13 Issue 27, p4 

    Reports the status of secondary markets in the U.S. Discussion on the 9.75 percent bonds of Xerox Corp.; Estimation on the bond of Calpine; Implication of stock losses.

  • Xerox to launch initiative for rebranding bid.  // Precision Marketing;4/25/2003, Vol. 15 Issue 28, p5 

    Reports on Xerox Corp.'s plan to launch a series of marketing initiatives to recruit customers and boost awareness.

  • Xerox kicks off pan-European review. Darby, Ian // Campaign (UK);2/2/2001, Issue 5, p8 

    Reports the search of Xerox for a direct marketing agency to work for a review in Europe. Agency handling the pan-European account of Xerox; Expectations on the shift of the company from advertising to direct marketing; Reason behind the financial problems experienced by Xerox.

  • Rules for protecting your brand's color, in black and white. ZELNICK, ROBERT W. // Advertising Age;4/23/2012, Vol. 83 Issue 17, p15 

    The author offers opinions on U.S. trademark and intellectual property law related to the use of color in branding and advertising. Judgments allowing companies including Owens Corning, United Parcel Service and 3M Corp. to obtain trademark protection for single colors used in their products or...

  • Effects of Color as an Executional Cue in Advertising: they're in the Shade. Gorn, Gerald J.; Chattopadhyay, Amitava; Tracey Yi; Dahl, Darren W. // Management Science;Oct97, Vol. 43 Issue 10, p1387 

    In designing print ads, one of the decisions the advertiser must make is which color(s) to use as executional cues in the ad. Typically, color decisions are based on intuition and anecdotal evidence. To provide guidelines for these decisions, this research proposes and tests a conceptual...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics