Color Sense

Mulcahy, Anne
January 2006
Leadership Excellence Essentials;Jan2006, Vol. 23 Issue 1, p3
The article emphasizes the significance of color innovation in every aspects of business. Color can transform businesses. It can help companies gain a strong market position and customer base. Companies need to integrate color in every aspects of their business. One company that recognized the significance of color in business is Xerox Corp. The company has launched its so-called color strategy: Color Everywhere.


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