TITLE

Strategic Innovation

AUTHOR(S)
Govindarajan, Vijay; Trimble, Chris
PUB. DATE
December 2005
SOURCE
Leadership Excellence Essentials;Dec2005, Vol. 22 Issue 12, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents a view on strategic innovation in the business. New business enterprises face challenges in its journey from idea to profitability. New businesses must be linked to successful organizations. Types of tensions exist but which can be healthy for new businesses. There are consequences of the failure of a company to grow.
ACCESSION #
19593177

 

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