Sweet spot

Major, Meg
January 2006
Progressive Grocer;1/1/2006, Vol. 85 Issue 1, p70
Trade Publication
The article focuses on the citrus fruit industry and market in the U.S. The sales performance of citrus products at the retail sector is discussed. It explores the sales opportunities available for retailers in the introduction of exotic citrus specialties. The efforts of Sunkist to build awareness and demand for California-grown citrus products are outlined. INSET: California Grown Spreads Retail Sunshine.


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