TITLE

Sweet spot

AUTHOR(S)
Major, Meg
PUB. DATE
January 2006
SOURCE
Progressive Grocer;1/1/2006, Vol. 85 Issue 1, p70
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the citrus fruit industry and market in the U.S. The sales performance of citrus products at the retail sector is discussed. It explores the sales opportunities available for retailers in the introduction of exotic citrus specialties. The efforts of Sunkist to build awareness and demand for California-grown citrus products are outlined. INSET: California Grown Spreads Retail Sunshine.
ACCESSION #
19582212

 

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