Safeway, Inc

Tarnowski, Joseph
January 2006
Progressive Grocer;1/1/2006, Vol. 85 Issue 1, p54
Trade Publication
The article offers an outlook on the business of Safeway Inc., a grocery chain based in Pleasanton, California. The impact of the branding campaign launched by Safeway on its store sales is stated. It reports on the status of the remodeling of Safeway stores. The factors that contributed to the success of Safeway's business are outlined.


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