a new marketing medium

DeFelice, Alexandra
January 2006
CRM Magazine;Jan2006, Vol. 10 Issue 1, p32
Trade Publication
The article focuses on the utilization of blogging as a marketing strategy. Blogging can be used to indirectly fine-tune marketing messages through social interactions. It enables faster feedback and a more strategic understanding of where the market is heading. Many companies use blogs for customer and peer support as well, to keep customers up to speed on products and road maps. INSET: Anatomy of a Corporate Blogger.


Related Articles

  • An educational lesson: work inside out. Lewis, Elen // Brand Strategy;May2003, Issue 171, p3 

    Focuses on the need of using effective marketing strategies in improving business performances in the industry. Relationship between the customers and the seller; Assessment on the quality of the product; Awareness on the feedbacks of the buyers.

  • TIME TO CHECK IN! Behe, Bridget // Garden Center Magazine;Jan2010, Vol. 16 Issue 1, p30 

    The article offers helpful tips on reconnecting with customers to get feedback on how the products performed in the past year. The five categories of customers identified through sales and profitability include the champions, the solid customers and the emerging customers. Suggested questions...

  • Millions of impressions vs making an impression. Gallop, Ben // Marketing (00253650);Jul2014, p75 

    The article discusses the advantages of experiential marketing campaign in engaging target customers. Topics covered include the opinion that the experiential approach is more proactive and emotional compared with traditional marketing campaign, creation of real social interaction and advantages...

  • NAVIGATING THE BLOGOSPHERE.  // B&T Magazine;5/25/2012, Vol. 62 Issue 2768, p14 

    The article presents ideas on navigating the Australian blogosphere. The author suggests ideas for brands on how to leverage the online communities and to consider bloggers as part of their marketing strategy. The potential of the blogosphere and the benefits of bloggers to reach out to...

  • DIGITAL STRATEGY: SOCIAL MEDIA - Topline trends.  // Lawyer (Online Edition);5/26/2011, p66 

    The article offers several trends related to marketing strategy through the social media which includes the listening of customer sentiments by the brands, managing editorial output of social media channels, and the use of the medium for gathering comments and feedbacks from the consumers. It...

  • BLOGGING 101. Shafer, Todd // Dealernews;May2008, Vol. 44 Issue 5, p72 

    The article discusses the implication of blog sites in marketing products and reaching out to customers. According to the author, blog sites can help boost dealership among businesses as well as set personal relationships with customers. In addition, he mentioned several useful things that one...

  • The Mistake Companies Make When Marketing to Different Cultures. Eddie Yoon // Harvard Business Review Digital Articles;2/17/2015, p2 

    The article discusses the mistake committed by companies when marketing their products and services to different cultures such as targeting consumers of different racial and ethnic backgrounds.

  • "YOU NEED TO OFFER SOMETHING DIFFERENT". Hodge, Fiona // DIY Week;4/19/2013, p10 

    The article discusses the marketing strategies of garden centre Gordale located in South Wirral, England that won for it the "DIY Week" Garden Retailer of the Year. According to the article, Gordale's main marketing strategy is interacting with customers which is a key part of its operation....

  • The 2015 detox plan that marketers need to follow. Edwards, Helen // Campaign India;1/9/2015, Vol. 8 Issue 10, p15 

    The author discusses aspects of marketing strategies to avoid for 2015 involving workshops, feedback and brand films.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics