TITLE

a new marketing medium

AUTHOR(S)
DeFelice, Alexandra
PUB. DATE
January 2006
SOURCE
CRM Magazine;Jan2006, Vol. 10 Issue 1, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the utilization of blogging as a marketing strategy. Blogging can be used to indirectly fine-tune marketing messages through social interactions. It enables faster feedback and a more strategic understanding of where the market is heading. Many companies use blogs for customer and peer support as well, to keep customers up to speed on products and road maps. INSET: Anatomy of a Corporate Blogger.
ACCESSION #
19577331

 

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