TITLE

CRM: The Past and the Future

AUTHOR(S)
Goldenberg, Barton
PUB. DATE
January 2006
SOURCE
CRM Magazine;Jan2006, Vol. 10 Issue 1, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the accomplishments of the customer relationship management (CRM) industry in the U.S. for the past 25 years. During the early eighties, CRM emphasized on salesforce automation (SFA), and from early to middle nineties, offered SFA plus customer service-and-support functionality in the same software package. Most integrated vendors began to offer marketing automation capabilities and business analytics and e-customer business functionality began to show up in CRM software.
ACCESSION #
19577327

 

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