Manufacturing: CRM's Next Makeover

Lager, Marshall
January 2006
CRM Magazine;Jan2006, Vol. 10 Issue 1, p13
Trade Publication
The article focuses on the adoption of customer relationship management (CRM) technology and techniques by the manufacturing industry in the U.S. Ray Wang, senior analyst of enterprise applications for Forrester Research Inc., said that CRM adoption is increasing in the market, especially for sales channels and partners. Dale Hagemeyer, research director of CRM practice at Gartner Group Inc., defined stages of CRM in manufacturing, including optimization. INSET: LIGHT AS A FEATHER.


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