TITLE

Watching What Ad Watchers Do

AUTHOR(S)
Haugsted, Linda
PUB. DATE
January 2006
SOURCE
Multichannel News;1/30/2006, Vol. 27 Issue 5, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article provides information on a national technology test being developed by MediaCheck that would measure consumer behavior during television commercials. It offers information on a beta test of the technology which was concluded in Omaha, Nebraska. It focuses on the way the test was conducted. It discusses the results of the test.
ACCESSION #
19567828

 

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