TITLE

SMALLER FIELD COULD LIFT CABLE NETS IN SOME DEMOS

AUTHOR(S)
Reynolds, Mike
PUB. DATE
January 2006
SOURCE
Multichannel News;1/30/2006, Vol. 27 Issue 5, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article focuses on the opportunities created by the newly-formed television network The CW for cable TV companies on the ratings, advertising and program supply fronts, as of January 30, 2006. Cabletelevision Advertising Bureau CEO Sean Cunningham offered a statement on the ability of The CW to increase its ratings. Tim Brooks, executive vice-president for research at Lifetime Television, comments on the supply of TV programs produced by the network.
ACCESSION #
19565905

 

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