Optimizing Classified Ads

Stump, Matt
January 2006
Multichannel News;1/16/2006, Vol. 27 Issue 3, p30
The article focuses on Cablevision Systems Corp.'s Optimum Auto on-demand service which allows consumers to shop for cars using their remote controls. In 2005, the company tapped Barry Frey as senior vice president of Cablevision Advanced Platforms to sell the service to national and regional advertisers as well as their agencies. Cablevision also wants to branch out into other sectors.


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