'Power' Push for a Court Tentpole

Haugsted, Linda
January 2006
Multichannel News;1/16/2006, Vol. 27 Issue 3, p27
The article reports on the marketing strategies of Court TV. The network did not roll out a large-scale marketing campaign in support of the first season of Dominick Dunne's Power, Privilege and Justice, but is pulling out the stops to tout the tentpole series as it enters its sixth campaign. According to Marc Juris, general manager of programming and marketing, the various campaign elements reflect the media carrying them.


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