TITLE

Comcast's Super Bowl Play

AUTHOR(S)
Reynolds, Mike
PUB. DATE
January 2006
SOURCE
Multichannel News;1/16/2006, Vol. 27 Issue 3, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article talks about the plans of Comcast Corp. and the NFL Network for the Big Game. With Super Bowl XL scheduled for Ford Field in Detroit, Michigan on February 5, 2006, the largest cable systems operator and the pro pigskin programmer look to execute a game plan aimed at raising their profiles in the area. On game day, Comcast and NFL Network plans to brand wrap the Sunday Detroit News and Free Press.
ACCESSION #
19565668

 

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