Comcast's Super Bowl Play

Reynolds, Mike
January 2006
Multichannel News;1/16/2006, Vol. 27 Issue 3, p27
The article talks about the plans of Comcast Corp. and the NFL Network for the Big Game. With Super Bowl XL scheduled for Ford Field in Detroit, Michigan on February 5, 2006, the largest cable systems operator and the pro pigskin programmer look to execute a game plan aimed at raising their profiles in the area. On game day, Comcast and NFL Network plans to brand wrap the Sunday Detroit News and Free Press.


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