The Year of Living Digitally

Winslow, George
January 2006
Multichannel News;1/16/2006, Vol. 27 Issue 3, p26
The article focuses on kids networks on digital tiers that are hoping to finally come of age in 2006. However, most of the digital networks have limited distribution and programming budgets. Most networks believe that sharply defined brands and programming strategies are crucial. According to Nickelodeon Digital Television executive vice president and general manager Tom Ascheim, original programming is one way to stand out from the pack.


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