The Premium Advantage

Winslow, George
January 2006
Multichannel News;1/16/2006, Vol. 27 Issue 3, p24
The article stresses that family programming has been one of the top reasons of viewers for subscribing to premium channels. According to Starz Entertainment Group vice president of program acquisitions Stephan Shelanski, operator Comcast Corp. is in the process of introducing a family tier and are interested in increasing the promotional support for the company's family services. In contrast, Starz Kids & Family prefers to focus on theatrical films.


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