TITLE

This merger's a mouthful

AUTHOR(S)
Cox, Gordon
PUB. DATE
February 2006
SOURCE
Variety;2/5/2006, Vol. 401 Issue 11, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article speculates on the reason for the move of Warner Bros. and United Paramount Pictures to call their combined network the CW TV network. You can almost feel yourself age as you pronounce the five-syllable mouthful destined to be the moniker of the new WB-UPN combined network. Five syllables is two more than NBC, ABC, and CBS, and a whopping four more than Fox. Plus it ends on that awkward "double-yoo" sound. Clearly the abbreviation, which stands for CBS and Warner, needs an abbreviation.
ACCESSION #
19554072

 

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