TITLE

Chains shuffle ad agencies in search of fresh ideas

AUTHOR(S)
Cebrzynski, Gregg
PUB. DATE
January 2006
SOURCE
Nation's Restaurant News;1/23/2006, Vol. 40 Issue 4, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of restaurant chains to hire new advertising agencies in the U.S. The aim of the restaurants in their move is to look for an advertising agency which is capable of creating unique ideas in promoting the business. Restaurants are being advised to forge a deeper relationships with advertising agencies. Captain D's Restaurants selected a new agency to help the company in its rebranding effort.
ACCESSION #
19546387

 

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