Chains shuffle ad agencies in search of fresh ideas

Cebrzynski, Gregg
January 2006
Nation's Restaurant News;1/23/2006, Vol. 40 Issue 4, p8
Trade Publication
The article reports on the move of restaurant chains to hire new advertising agencies in the U.S. The aim of the restaurants in their move is to look for an advertising agency which is capable of creating unique ideas in promoting the business. Restaurants are being advised to forge a deeper relationships with advertising agencies. Captain D's Restaurants selected a new agency to help the company in its rebranding effort.


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