TITLE

Dodge plans sexy start in Europe

AUTHOR(S)
Connelly
PUB. DATE
January 2006
SOURCE
Automotive News;1/23/2006, Vol. 80 Issue 6186, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Chrysler Group will launch Dodge in Europe this year with a major boost from S-E-X. Dodge, which has a reputation for in-your-face marketing in the U.S., will use a nontraditional approach in Europe, too. Dodge will use six e-mail messages to attract young Europeans to the Dodge Caliber. The e-mail advertisements, which feature twenty-somethings tattooed with the Dodge logo, are laden with sexual innuendo. Chrysler needs more international sales to buttress its strategy of profitable growth.
ACCESSION #
19543213

 

Related Articles

  • Imported to Detroit: Chrysler adds a downtown presence.  // Automotive News;5/7/2012, Vol. 86 Issue 6515, p30 

    The article reports on the impact of Chrysler's "Imported From Detroit" ad slogan, which gave the automaker a downtown presence.

  • THE WORLD'S TALKING ABOUT...  // Campaign;2/19/2016, p3 

    A review is presented of an advertising campaign for a limited-edition Mud Mask from Jeep which urban residents can apply to their jeeps.

  • Dodge eschews manly pitch for Dakota for everyday value. Gelsi, Steve // Brandweek;10/28/96, Vol. 37 Issue 41, p13 

    Looks at the advertising campaign for the Dakota pickup truck by Dodge. When advertising campaign will be begin; Cost of advertising campaign; Details of campaign; Annual sales of Dakota pickup trucks.

  • Adages. Linnett, Richard; Elkin, Tobi; Halliday, Jean; Sanders, Lisa // Advertising Age;8/20/2001, Vol. 72 Issue 34, p8 

    The article reports on developments relevant to advertising and marketing in the U.S. as of August 20, 2001. Key issues discussed include the advertising campaign for Motorola's V Series 120 wireless phone and the use of a new slogan for the advertising campaign of Chrysler Group's Dodge...

  • Elvis nets Wrangler pan-Euro account.  // Campaign;5/15/2009, Issue 19, p3 

    The article reports on the move of jeans manufacturer Wrangler Ltd. to appoint Elvis to its pan-European integrated account. It states that after a pitch against Woo Communications, Space and Iris, the agency won the pitch. It says that several sectors, including experiential, digital, sales...

  • THE WORLD 1.  // Campaign;9/25/2009, Issue 38, p22 

    The article offers several world topics in the media industry. StrawberryFrog has won the global digital advertising business for pampers. Grey Advertising, the WWP-owned creative agency, has been compelled to withdraw from tossing for the Chrysler Group LLC advertising account due to conflict...

  • South East Asia: Wrangler devises 'worn' offer for Thai youngsters. Yann, Long Li // Media: Asia's Media & Marketing Newspaper;7/27/2007, p96 

    The article reports on the business plan of Wrangler Inc. to revitalise and reposition its brand, targeting younger consumers who view denim as a wardrobe necessity. The objective of the company for its new advertising campaign is to transform the brand into a fashionable one for the younger...

  • Wrangler moves to reconnect as new rivals arrive.  // Media: Asia's Media & Marketing Newspaper;9/10/2004, p6 

    This article focuses on marketing strategy adopted by jeans manufacturer Wrangler Inc. Wrangler has relaunched its Website and aims to attract a new group of consumers while retaining its faithful core customer group. Wrangler has recently faced increased competition from newer, more...

  • Dodge sports 'golden ticket' strategy in scavenger hunt.  // Direct Marketing News;Nov2011, Vol. 33 Issue 11, p36 

    A review is offered of an integrated marketing campaign for Chrysler Group LLC's 2012 Dodge Journey luxury-crossover vehicles.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics